Passback for Studio Nari.

My Role : Design & Direction as part of a conceptual round.

Identity for Marcus Rashford’s Nike Passback Academy that represents the academy’s values as well as his own. The result was an identity that feels human (inherently imperfect) at its core. It has ‘ups’, ‘downs’, and a sense of forward movement to embody the notion of progression. Small moments where characters adjoin and interact represent connections formed when working within a team and the subsequent passing of knowledge.