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The Nue Co.

The Nue Co.

Working in collobration with the Creative Director at The Nue Co. to shape a design language that balanced clinical clarity with lifestyle appeal. From packaging and product launches to campaigns and art direction, I helped evolve the brand’s graphic identity.

Working in collobration with the Creative Director at The Nue Co. to shape a design language that balanced clinical clarity with lifestyle appeal. From packaging and product launches to campaigns and art direction, I helped evolve the brand’s graphic identity.

The Nue Co.

Working in collobration with the Creative Director at The Nue Co. to shape a design language that balanced clinical clarity with lifestyle appeal. From packaging and product launches to campaigns and art direction, I helped evolve the brand’s graphic identity.

The Nue Co.

Promoting the new AJ11 retro-release, “Gratitude to the Fam” uses the moment to show Nike’s gratitude to their most loyal fans. The idea centres around a series of activations which celebrate the Jordan family, dropping content and early-access opportunities for fans in the new home of Jordan on the Nike app.