Trudi's

My Role : Lead Designer, Art Director, Motion Designer

Meet Trudi's, the banana brand that believes nothing tastes better than knowing your fruit is doing good! From the team behind the family favourite, Fyffes, Trudi's builds on the idea that fruit shouldn't just deliver deliciousness and nutrition to your home, but also benefit the communities and people who cultivate it. To bring this vision to life, Trudi's enlisted Impero to develop the visual identity and brand world for the new brand. The brief was clear: create a contemporary brand that embodies the personality and freshness of the humble, delicious banana!